Download Book Title : Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
(Format : pdf , Language : English)
What do Coca-Cola, McDonald’s, IBM, Microsoft and Virgin have in common? They have all launched new branded products that have failed - spectacularly and at great cost.
"Brand Failures" looks at how such disasters occur. It looks at those brands that have launched with the help of multi-million dollar advertising campaigns and then sunk without trace. Matt Haig recounts classic examples from every era of branding including more recent brand failures. The book also has great practical value: each brand scenario includes a checklist of "lessons learnt", so providing "how not to" advice.
Some of the brand disasters covered are: Coca-Cola (New Coke), Chevy, Fender, Harley-Davidson, IBM, Microsoft, McDonalds’s, Mr. Donut, Perrier, Pets.com, Quaker, Sony, Tang and Virgin.
Link to start the download Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
Author(s) Book :Matt Haig
Publish Year :2003 Publisher : Kogan Page
You can check by ISBN10/ISBN13 : 0749439270/9780749439279
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ebook Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Timebook online Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time downloaddownload Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time ebook textbookdownload Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time free ebookfree Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time bookstory downloadspages downloadnovel online nowPages : 318
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